"Free" CRMs make their money on add-ons and usage. With Viato, support ($49 per loan officer), iMessage phone lines ($97/mo + $297 setup) and LOS connections ($199–$299) are all extra.
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LoanOfficer.ai prices by plan, with support, the dialer and white-glove LOS onboarding included. For a fully set-up team that works out cheaper: about $98.50 per seat vs $146 per Viato loan officer with LO PRO and Viato Phone.
See the full cost breakdown: Viato vs LoanOfficer.ai
Great AI conversations still need a pipeline, tasks, reporting, and realtor management to close loans.
Only two LOS connections are offered, each sold as a separate one-time fee.
No built-in equity, PMI, or rate-drop monitoring driving AI outreach.
Support and iMessage lines are billed per person, so every new hire adds to the monthly bill.
One platform for AI response, pipeline, tasks, and reporting — trained on your voice and mortgage workflows.
Optional live monitoring across 150M+ records with AI-triggered outreach on every equity, PMI, or rate event.
Two-way with Arive, LendingPad, Byte, and Encompass, plus managed Zapier.
$197/mo for 2 seats covers CRM, AI follow-up, power dialer, scheduling, and campaigns, with optional branded website ($99/mo) and Property Pulse ($49/mo+) add-ons.
Yes. Our onboarding team handles the full data migration — contacts, custom fields, tags, pipelines, and historical notes. Most teams are live inside a week.
LoanOfficer.ai is an AI-first mortgage CRM. Instead of drip campaigns and manual follow-up, an AI assistant qualifies leads in under 60 seconds, runs personalized SMS/email/voice campaigns tuned to your voice, and can add Property Pulse live property intelligence across 150M+ records — all in one platform.
With support and a Viato Phone iMessage line, about $146 per loan officer per month, plus $297 phone setup and $199–$299 to connect your LOS, with usage billed in tokens.