You have 50 leads to follow up with. Which do you call first? Most LOs go by gut feel. But the borrower who opened your rate alert email 3 times this week is ready to refinance. AI knows the difference.
What AI Lead Scoring Analyzes
- Email engagement — opens, clicks, and forwards
- SMS responsiveness — reply rates and response times
- Website behavior — pages visited, calculator usage
- Property signals — value changes, listing activity
- Rate sensitivity — engagement with rate content
Score-Based Automation
When a contact's score jumps above 75, the AI can automatically send a personalized SMS, book an appointment, or alert you for immediate follow-up.
The Efficiency Multiplier
AI lead scoring delivers 2.5x higher conversion rates from daily outreach. It's about calling the right people, not more people.