When one of your past clients lists their home, they're about to need a new mortgage. If you're not monitoring for this, another lender will capture that purchase loan.
How Listing Detection Works
The system monitors MLS data for listing activity associated with your contacts. When a client's property hits the market, you get an immediate alert.
The Agent Partnership Angle
Listing alerts are also powerful for agent partnerships — alert your partners to potential listings before they hit the market, making you indispensable.
Conversion Rates
Listing-triggered outreach converts at 25–35% — one of the highest conversion rates in mortgage marketing.
