Email is the backbone of mortgage nurture — cheap, compliant, and the channel borrowers open when they're actually ready to read. Below are the six sequences every loan officer should have running by default. Everything ships built-in inside LoanOfficer.ai.
1. New lead sequence (Day 0–14)
Trigger: form submission. Cadence: Day 0 immediate intro, Day 1 pre-approval CTA, Day 3 rate education, Day 7 case study, Day 14 direct ask. Pair with SMS for max response.
2. Application follow-through (Day 0–30)
Trigger: application started but not completed. AI drafts a personalized nudge every 48 hours until completion. Recovers 20–35% of abandoned apps.
3. In-process milestone updates
Trigger: pipeline stage change. Borrower + realtor + selling agent get automatic status emails on app submission, appraisal, CTC, and funding. See workflow automation examples.
4. Post-close welcome (Day 0–90)
Trigger: loan funded. Day 1 congrats + review ask, Day 30 homeowner tips, Day 60 referral ask, Day 90 first market update.
5. Anniversary + refi watch (Year 1+)
Trigger: loan anniversary + rate drop threshold. Includes live property value and equity position via Property Pulse.
6. Realtor partner nurture
Trigger: realtor tag. Monthly market snapshot + co-branded content + referral ask. Related: realtor referral automation.
Deliverability rules
Authenticate SPF/DKIM/DMARC, warm the domain for 14 days, keep list hygiene tight, and route transactional vs marketing through separate sending domains.
Six sequences, running silently in the background, add 1–2 loans a month for most LOs. Turn them all on in a $1 14-day trial and let the data prove it.
