LendingTree — Marketing & Lead Gen
LendingTree is a marketplace where borrowers submit an inquiry that is shared with multiple lenders. Historically a large lead-buy channel for consumer-dir
Category: Marketing & Lead Gen
Multi-lender loan marketplace.
LendingTree is a marketplace where borrowers submit an inquiry that is shared with multiple lenders. Historically a large lead-buy channel for consumer-direct mortgage shops.
Best for
Consumer-direct shops with strong speed-to-lead operations.
Key capabilities
- Shared and exclusive lead types
- Pay-per-lead
- Broad borrower reach
Headquarters: Charlotte, NC
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For loan officers
LendingTree handles your file. We handle the follow-up.
Keep every borrower and referral partner warm while the file moves, without hiring an assistant.
- Automated follow-up on every lead
- Realtor partner updates and co-marketing
- Rate-drop and equity alerts on past clients
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