Surefire CRM (ICE Mortgage Technology) — Mortgage CRM

Surefire, part of the ICE Mortgage Technology suite, is a mortgage CRM with a large library of pre-built email, video, and print marketing content. Common

Category: Mortgage CRM

Enterprise mortgage CRM with prebuilt marketing content.

Surefire, part of the ICE Mortgage Technology suite, is a mortgage CRM with a large library of pre-built email, video, and print marketing content. Common at large IMBs and banks running Encompass.

Best for

Enterprise IMBs and banks already on Encompass.

Key capabilities

• Pre-built content library
• Video email
• Encompass integration
• Recruit + referral partner tracks

Headquarters: Atlanta, GA

Visit Surefire CRM (ICE Mortgage Technology) website

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For loan officers

Surefire CRM handles your file. We handle the follow-up.

Keep every borrower and referral partner warm while the file moves, without hiring an assistant.

• Automated follow-up on every lead
• Realtor partner updates and co-marketing
• Rate-drop and equity alerts on past clients

▶ Full demo · 6 min

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