Question 1

Where does the property data come from?

Accepted Answer

Property Pulse matches your contacts against a database of 150M+ U.S. property records covering ownership, recorded mortgage information, tax assessment, and market value. Rate comparisons use the Freddie Mac Primary Mortgage Market Survey national average, shown with its real publication date.

Question 2

How accurate are the home valuations?

Accepted Answer

They are automated valuation estimates, not appraisals. They are accurate enough to spot an equity or PMI-removal opportunity, and every report labels the value as an estimate. Any real quote still comes from you.

Question 3

Is the report branded to me or to LoanOfficer.ai?

Accepted Answer

To you. Your headshot, name, NMLS number, phone number, email, and company logo appear on the report and the delivery email, and replies come to you.

Question 4

Can homeowners opt out of the monthly report?

Accepted Answer

Yes. Every report and email includes one-click unsubscribe, opt-outs are honored automatically, and you can pause or remove any individual property yourself.

Question 5

How much does Property Pulse cost?

Accepted Answer

Property Pulse is an add-on to a LoanOfficer.ai subscription. Property Pulse is an add-on to a LoanOfficer.ai subscription. Current subscription and add-on pricing is listed on our pricing page.

Question 6

Does it work with my CRM and my LOS?

Accepted Answer

Property Pulse runs inside the LoanOfficer.ai CRM, so contacts, tasks, and campaigns are already connected. Arive, LendingPad, Byte, and Encompass integrations keep contact and loan data flowing in.

Question 7

What happens after an alert fires?

Accepted Answer

The alert becomes a task on that borrower's record with the numbers behind it. You can call, or let an automated campaign send the first text and email and book the appointment on your calendar.

Question 8

How long does setup take?

Accepted Answer

Minutes. Upload a contact list with addresses, set your rate, fee, and equity thresholds, add your branding once, and pick the send day. The first reports go out on the next monthly cycle.

Property Pulse — Automated Homeowner Reports for Loan Officers