Embed a home value estimator on your website. Real AVM valuations, equity capture, and instant lead routing. A powerful first touch for HELOC and refi.
The fastest way to turn a homeowner's curiosity into a real conversation.
AVM-backed home valuations. Every 'what's my home worth?' becomes a captured lead, with instant AI follow-up and refi/HELOC opportunity detection.
The Home Value Widget is an embeddable home-valuation tool for your website. Homeowners enter an address, see an estimated value backed by our national AVM feed, and are offered a full Property Pulse report if they share contact info. The lead lands in your CRM and the AI Assistant opens a conversation — perfect for HELOC and refi origination.
Unlike Zillow's Zestimate — which sends leads to competitor loan officers — this one keeps the borrower on your website and routes every capture straight to you.
'What's my home worth?' is one of the most-searched homeowner queries in the country. Every homeowner runs the check. If they run it on your site, you own the relationship. If they run it on Zillow, Zillow owns it.
One field — address autocomplete makes it painless.
Backed by national property data with recent comparable sales.
Homeowner shares name, phone, email to unlock a full Property Pulse report.
Named record with address, estimated value, and estimated equity attached.
Under 60 seconds via SMS or email — refi or HELOC starts here.
National property data with recent comps.
Fast, mobile-friendly address entry.
Social proof — visitors see what nearby homes sold for.
Instant estimate first, contact info to unlock the full report.
Value minus estimated remaining loan balance — a natural HELOC trigger.
Every captured lead auto-enrolls in monthly Property Pulse reports.
Logo, headshot, NMLS on the widget and the report.
Where most homeowners will run the check.
Optional co-brand with a realtor for buyer-side use.
AVM is not an appraisal — disclosure is built into the widget.
Put on your homepage as a HELOC and refi lead magnet — high intent, high conversion.
Give every officer their own branded home value tool.
Realtor embeds on their site — leads route back to the paired LO.
Use on paid-traffic landing pages for HELOC campaigns.
Track home-value widget lead volume and refi conversion team-wide.
'What's my home worth?' is one of the highest-intent homeowner searches — perfect for HELOC and refi.
Unlike Zillow, every capture routes to your CRM — not to a competitor.
Every captured lead auto-enrolls in Property Pulse — you stay top of mind.
AVM disclosures built-in.
Values are pulled from national property data providers with automated valuation models (AVMs) that combine recent comparable sales, tax records, and public listings.
AVM estimates are great for triggering conversations — not for locked appraisals. The widget always includes a disclosure explaining this to homeowners.
Yes — the full report shows recent nearby sales.
The instant estimate is shown for free. To unlock the full report (with equity estimate, comps, and rate scenarios) the homeowner shares name, phone, and email with proper TCPA consent.
Into your LoanOfficer.ai CRM with address, estimated value, estimated equity, and consent metadata attached. The AI Assistant reaches out within 60 seconds.
Yes — logo, colors, headshot, and NMLS.
Yes — co-branded with a realtor partner, all leads route back to the paired LO.
Yes — built into the widget in required regulator language.
Yes, mobile-first design.
Zillow sells your visitor's contact info to competing loan officers. LoanOfficer.ai keeps every capture on your site and in your CRM.
Yes — the $1 for 14-Day Trial gives you full access to the Home Value Widget plus every other tool in LoanOfficer.ai. No credit-card surprises, no locked features.
No. Onboarding is white-glove — our team configures the tool, connects it to your CRM and calendar, and hands you a working setup. Most loan officers are live in under a week.
Yes. Every embeddable LoanOfficer.ai tool ships as a lightweight snippet that drops into WordPress, Wix, Squarespace, HubSpot, Webflow, or a custom site with one line of HTML.
All borrower data is encrypted in transit (TLS 1.3) and at rest. Access is role-based and audit-logged. LoanOfficer.ai is built for regulated mortgage teams — not a generic marketing tool.