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For mortgage pros, Bank of America’s data points to more homeowner conversations around equity, renovation financing and midsized-market opportunity—not just purchase demand.
HELOC renovation demand is getting fresh attention after HousingWire reported on Aug. 31, 2026, that Bank of America data shows Americans are moving less, HELOC-funded renovations are rising, and Midwest markets are posting population gains. The report frames a practical shift for mortgage professionals: less demand driven by household moves, more demand driven by homeowners staying put and tapping equity.
The details shared in the supplied source do not include specific migration percentages, HELOC volume figures or a list of individual Midwest metros. But the direction matters: if more households are improving instead of moving, loan officers have a bigger reason to focus on existing-client equity conversations, renovation financing options and referral relationships in midsized housing markets.