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Mortgage teams that judge outbound programs only by salary and dialer fees may be missing the real economics of a closed loan.
HousingWire published an Oct. 6, 2026, article titled “Cold call cost-per-deal benchmarks are leaving out most of the math,” focused on how mortgage teams evaluate outbound calling economics. The core point is straightforward: cold calling cost per close should be measured against closed loans, not just against salary, dialer fees, or surface-level activity costs.
That matters for producing loan officers, mortgage brokers, and lender leaders because outbound calling can look inexpensive on paper while still producing expensive loans if the full funnel is not measured. The source material provided does not confirm specific benchmark figures, conversion rates, or a named vendor methodology, so the safest takeaway is about the measurement framework rather than a new industry standard.