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The 684,000 annual pace gives loan officers a fresh reason to revisit builder relationships, but higher mortgage rates could keep pressure on incentives and margins.
New home sales reached a 684,000 annual rate, an 8-month high, according to a HousingWire report published Sept. 24, 2026. The report focused on the tension facing homebuilders: sales are moving better, but higher mortgage rates may keep pressure on builder buydowns, margins and confidence.
For mortgage professionals, the takeaway is practical. New construction can still be a real source of purchase volume, but the deal structure matters more when builders are using rate incentives to keep buyers engaged.